Cookie Policy

This Cookie Policy allows you to understand what cookies are, the types of cookies we use, and how we use them, i.e., what information we collect using these cookies.

This policy also informs you:

  • how the collected information is used, as well as all relevant and necessary information to enable you to understand and provide informed consent to our policy
  • whether data is transferred to third parties and which ones
  • how to manage and delete cookies
  • how to contact us with any questions

Important: you can change or withdraw your consent for the use of cookies at any time (see below under "How can I control my cookie preferences?").

What are cookies?

A cookie is a small text file containing information, which is saved on your device (computer, tablet, or smartphone) when you visit a website or application. They are used to store information such as your preferences, login sessions, and other relevant data to improve your online experience. Cookies allow websites to remember your actions and preferences over time, which can make your browsing more efficient and personalised. Most cookies are deleted from your device when you close your browser (session cookies). Others remain on your computer and are able to recognise you if you return to the same site (persistent cookies). You can block the use of cookies in your browser by limiting or disabling their storage and reading (see below under "How can I control my cookie preferences?").

What types of cookies are used on this site?

The following types of cookies are used on this site:

Necessary cookies

Necessary cookies are essential for the proper functioning of our site. They ensure basic functionalities such as navigation, adding products to the basket, and the payment process. Here is how the use of these cookies works:

  • Basic functionalities: Necessary cookies are indispensable for our e-commerce site to function correctly. They allow you to browse our catalogue, view products, add them to the basket, and complete your purchases securely.
  • Secure connection: When you log in to your account on our site, necessary cookies ensure that your session remains active and secure. This prevents you from having to log in again on each new page.
  • Payment process: Necessary cookies are also crucial during the payment process as they ensure that your payment information is transmitted securely and that the transaction is completed with confidence.
  • Compatibility: Necessary cookies ensure that our site functions correctly on different platforms and devices, thus providing a consistent user experience.

Necessary cookies do not collect personally identifiable information. They do not track your browsing behaviour outside of our site, and they are essential for providing you with a seamless online experience. It is important to note that these cookies are enabled by default when you visit our site. They do not require explicit consent, as they are indispensable for the proper functioning of the site and its services.

Statistics cookies

The main role of statistics cookies is to collect anonymous information about your browsing behaviour. This helps us to better understand how you interact with our content, which pages you visit most frequently, and how you use our site as a whole. More specifically, we use Google Analytics, a website analysis tool provided by Google. Here is how the use of statistics cookies works:

  • Collection of anonymous data: When you visit our site, Google Analytics activates cookies that collect information such as your IP address, browser type, operating system, and the pages you visit. This data is anonymous and does not allow for your personal identification.
  • Comprehensive analysis: The information collected by statistics cookies helps us to get an overview of the use of our site. We can thus know which pages are the most popular, which sections are less visited, and how visitors interact with our content.
  • Improvement of the user experience: By better understanding your preferences and behaviour, we are able to improve the user experience on our site. We can adapt our content based on what you appreciate the most, which allows us to better meet your needs.

It is important to stress that statistics cookies do not store personally identifiable information. We reiterate that the data collected is aggregated and anonymous. If you do not want Google Analytics to record your behaviour, we recommend that you download and install the following add-on for your browser to disable data collection: https://tools.google.com/dlpage/gaoptout?hl=fr

Marketing cookies

Marketing cookies are used to collect anonymous information about your browsing behaviour and your interactions with our content. This information helps us to better understand your preferences and to personalise your future interactions with our site. More specifically, we use marketing cookies for two main purposes:

  • Tracking of advertising campaigns: When you interact with our advertisements on platforms such as Google Ads and Facebook, cookies are activated to record these interactions. This allows us to evaluate the effectiveness of our advertising campaigns, to measure the number of clicks, views, and actions taken in response to our ads. This information helps us to optimise our marketing strategies and to offer you more relevant content.
  • Retargeting (remarketing): Marketing cookies also allow us to implement retargeting campaigns. When you visit our site and interact with certain pages or products, these actions are recorded via cookies. Subsequently, when you browse other websites or online platforms, such as Google or Facebook, you may see our advertisements that are specifically tailored to your interests, based on your browsing history on our site.

It is important to stress that marketing cookies do not store personally identifiable information such as your name, address, or contact information. The data collected is anonymous and does not allow for your direct identification.

Why are marketing cookies useful for us?

We use these cookies to present targeted offers both within our site and outside of it when you browse other sites. These cookies can also be used to determine if a user has visited our site after seeing one of our advertisements, for example. The purpose of these cookies is to evaluate our audience and our ability to convert your visit into an interaction, whether on our site or our application, or after you have visited them. Cookies in this classification support us in counting the number of visitors to our website and in tracing the user journey. This approach allows us to adapt and improve the functioning of our site to facilitate access to the information you seek.

How can I control my cookie preferences?

During your first visit to our site, you have the option to accept or refuse certain types of non-essential cookies using our cookie management window. You can also change your Cookie preferences at any time, using the following options:

Necessary cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Statistics

Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

You also have the option to refuse the use of all cookies via your browser settings. Please note that disabling cookies may affect certain functionalities of our site (see the previous point "Necessary cookies").

Configuring cookies on your browser

Changes to the cookie management policy

We reserve the right to update this cookie management policy to reflect technological developments, changes in our cookie management practices, and to comply with legal requirements in this area. We encourage you to consult this page regularly to stay informed of any updates. For any questions regarding our use of cookies, please contact us by email at the following address: contact@swissbiolab.eu

We thank you for your trust and understanding regarding our use of cookies to improve your online experience.