This cookie policy allows you to understand what cookies are, the types of cookies we use, and how we use them, that is, what information we collect using these cookies.
This policy also informs you about:
- how the information collected is used, as well as all relevant and necessary information to help you understand and give informed consent to our policy
- whether data is transferred to third parties and who they are
- how to manage and delete cookies
- how to contact us if you have any questions
Important: You can modify or withdraw your consent to the use of cookies at any time (see below under "How can I control cookie preferences?").
What are cookies?
A cookie is a small text file containing information that is stored on your device (computer, tablet, or smartphone) when you visit a site or application. They are used to store information such as your preferences, login sessions, and other data relevant to improving your online experience. Cookies allow websites to remember your actions and preferences over time, which can make your browsing more efficient and personalized. Most cookies are deleted from your device when you close your browser (session cookies). Others remain on your computer and can recognize you if you return to the same site (persistent cookies). You can block the use of cookies in your browser by limiting or disabling their storage and reading (see below under "How can I control cookie preferences?").
What types of cookies are used on this site?
The following types of cookies are used on this site:
Necessary cookies
Necessary cookies are essential for the proper functioning of our site. They ensure basic functionalities such as navigation, adding products to the cart, and the checkout process. Here is how the use of these cookies works:
- Basic functionalities: Necessary cookies are indispensable for our e-commerce site to function properly. They allow you to browse our catalog, view products, add them to the cart, and complete your purchases securely.
- Secure login: When you log into your account on our site, necessary cookies ensure that your session remains active and secure. This prevents you from having to log in again on every new page.
- Checkout process: Necessary cookies are also crucial during the checkout process as they ensure that your payment information is transmitted securely and that the transaction is carried out with confidence.
- Compatibility: Necessary cookies ensure that our site functions properly on different platforms and devices, providing a consistent user experience.
Necessary cookies do not collect personally identifiable information. They do not track your browsing behavior outside of our site, and they are essential for providing you with a smooth online experience. It is important to note that these cookies are enabled by default when you visit our site. They do not require explicit consent, as they are essential for the proper functioning of the site and its services.
Statistical cookies
The primary role of statistical cookies is to collect anonymous information about your browsing behavior. This helps us better understand how you interact with our content, which pages you visit most frequently, and how you use our site as a whole. Specifically, we use Google Analytics, a site analysis tool provided by Google. Here is how the use of statistical cookies works:
- Anonymous data collection: When you visit our site, Google Analytics activates cookies that collect information such as your IP address, browser type, operating system, and the pages you visit. This data is anonymous and does not allow us to identify you personally.
- Comprehensive analysis: The information collected by statistical cookies helps us gain an overview of how our site is used. We can learn which pages are the most popular, which sections are less visited, and how visitors interact with our content.
- Improving the user experience: By better understanding your preferences and behavior, we are able to improve the user experience on our site. We can tailor our content based on what you most enjoy, allowing us to better meet your needs.
It is important to note that statistical cookies do not store personally identifiable information. We remind you that the data collected is aggregated and anonymous. If you do not want Google Analytics to record your behavior, we recommend downloading and installing the following browser add-on to disable data collection: https://tools.google.com/dlpage/gaoptout?hl=en
Marketing cookies
Marketing cookies are used to collect anonymous information about your browsing behavior and interactions with our content. This information helps us better understand your preferences and personalize your future interactions with our site. Specifically, we use marketing cookies for two main purposes:
- Tracking advertising campaigns: When you interact with our ads on platforms like Google Ads and Facebook, cookies are activated to record these interactions. This allows us to evaluate the effectiveness of our advertising campaigns, measure the number of clicks, views, and actions taken in response to our ads. This information helps us optimize our marketing strategies and offer you more relevant content.
- Retargeting (remarketing): Marketing cookies also allow us to implement retargeting campaigns. When you visit our site and interact with certain pages or products, these actions are recorded via cookies. Later, when you browse other sites or online platforms, such as Google or Facebook, you may see our ads specifically tailored to your interests based on your browsing history on our site.
It is important to note that marketing cookies do not store personally identifiable information such as your name, address, or contact information. The data collected is anonymous and does not allow us to identify you directly.
Why are marketing cookies useful to us?
We use these cookies to present targeted offers both within our site and outside of it when you browse other sites. These cookies can also be used to determine if a user has visited our site after seeing one of our ads, for example. The purpose of these cookies is to assess our audience and our ability to convert your visit into interaction, whether on our site or our app or after visiting them. Cookies in this category help us count the number of visitors to our website and track user paths. This process allows us to adapt and improve the functioning of our site to make it easier to access the information you are looking for.
How can I control cookie preferences?
During your first visit to our site, you have the option to accept or refuse certain types of non-essential cookies using our cookie management window. You can also modify your Cookie preferences at any time using the following options:
Necessary cookies help make this website usable by enabling basic functions such as page navigation and access to secure areas of the website. This website cannot function properly without these cookies. Statistical cookies help the website owner, by collecting and communicating information anonymously, to understand how visitors interact with websites. Marketing cookies are used to track visitors through websites. The aim is to display advertisements that are relevant and interesting to the individual user and therefore more valuable to third-party publishers and advertisers.
Necessary cookies
Statistics
Marketing
You also have the option to refuse the use of all cookies via your browser settings. Please note that disabling cookies may affect some functionalities of our site (see previous point "Necessary cookies").
Setting cookies on your browser
- For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- For Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- For Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- For Opera: https://help.opera.com/en/latest/web-preferences/#cookies
- For Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- For Arc: https://thebrowser.company/privacy/
Changes to the cookie management policy
We reserve the right to update this cookie management policy to reflect technological developments, changes in our cookie management practices, and to comply with legal requirements. We encourage you to regularly review this page to stay informed of updates. For any questions regarding our use of cookies, please contact us by email at the following address: contact@swissbiolab.eu
We thank you for your trust and understanding regarding our use of cookies to enhance your online experience.
